Search Engine Optimization is part of the larger category of Search Engine Marketing which consists of Search Engine Optimization (SEO) and Pay-Per-Click programs (PPC). Both large business and small and local business can take advantage of Search Engine Optimization to get found on Google, increase their website traffic, drive more inbound sales leads and increase revenue.

Search Engine Optimization (SEO)

SEO is the process of editing and organizing the content on a webpage or across a website to increase its potential relevance to specific keywords on specific search engines. This is done with the aim of achieving a higher organic search listing and thus increasing the volume traffic from search engines, primarily Google, Yahoo, MSN, ASK.com and AOL.

D4B Marketing takes a multi-step approach to creating a solid long term SEO plan geared to achieve higher rankings in the search engines resulting in increased web traffic and more sales for both large business and small and local business .

SEO is a critical component of any online marketing strategy and DB4 can help with any and all of the facets of a solid strategy including:

Understanding your Business

• What is your business related to? How does your business operate? Who is your online target audience? Who are your competitors?

Identify keywords that drive users to your website

• Create a relevant list of keywords
• Analyze the competition for keywords
• Keyword matching for consistency with your business and region

Finalize keywords

Research is then done to focus the keyword list and produce a final keyword list

Optimize the website for our finalized keyword list

• Optimization must not only address the frequency of the keyword phases within the pages, but also their prominence – that is, where the keywords appear on the page (beginning, middle and end), bolding certain keywords and other techniques.
• Optimization includes Meta tags, Alt tags, URL addresses, Link text, Title tags, Header tags and Body text.
• Linking internal pages

Link the site from as many other sites as possible

• This is a critical step as Google considers links from other sites, particularly relevant ones with high Google Page Ranks, very important to your sites ranking in search results. We can help you design a solid long term link building strategy.

Search Engine Submission: An important step in link building and having your site included in search results is listing your site at the following places:

• Internet Directories
• Search engines
• Forums
• Blogs

With the help of a focused SEO process a website can attain higher position in search engine rankings. The higher your position in the search rankings, the better the prospects of higher traffic which in result means more queries, more leads and more sales.