Search Engine Marketing & Inbound Marketing (SEM)

Search Engine marketing is a broad category of internet marketing consisting primarily of Search Engine Optimization (SEO) and Pay-Per-Click programs. Business can take advantage of either or both inbound marketing strategies to help them get found on Google which increases website traffic, generates more inbound sales leads and increases revenue.

Search Engine Optimization (SEO)

SEO is the process of editing and organizing the content on a webpage or across a website to increase its potential relevance to specific keywords on specific search engines. This is done to get found on Google and other search engines such as: Yahoo, Bing, ASK.com and AOL which increases website traffic. D4B Marketing takes a multi-step approach to creating a solid long term SEO plan geared to achieve higher rankings in the search engines resulting in increased web traffic and more inbound sales leads and more sales. SEO is a critical component of any online marketing strategy and DB4 can help with any and all of the facets of a solid strategy including

Understanding your Business

  • What is your business related to? How does your business operate? Who is your online target audience? Who are your competitors?

Identify keywords that drive users to your website

  • Create a relevant list of keywords
  • Analyze the competition for keywords
  • Keyword matching for consistency with your business and region

Finalize keywords

Research is then done to focus the keyword list and produce a final keyword list

Optimize your website for your finalized keyword list

  • Optimization must not only address the frequency of the keyword phases within the pages, but also their prominence – that is, where the keywords appear on the page (beginning, middle and end), bolding certain keywords and other techniques.
  • Optimization includes Meta tags, Alt tags, URL addresses, Link text, Title tags, Header tags and Body text.
  • Linking internal pages.

Link the site from as many other sites as possible

  • This is a critical step as Google considers links from other sites, particularly relevant ones with high Google Page Ranks, very important to your sites ranking in search results. We can help you design a solid long term link building strategy.

Search Engine Submission: An important step in link building, getting found on google and increasing website traffic is listing your site at the following places:

  • Internet Directories
  • Search engines
  • Forums
  • Blogs

With the help of a focused SEO process you can get found on Google more frequently and attain increased website traffic which in results in more inbound sales leads and more sales.

Pay-per-Click Campaigns (PPC)

Americans conduct 7 billion searches through search engines such as Google, Yahoo and MSN every month. Businesses can participate in online search through a Pay per Click (PPC) program.

D4B Marketing Can help research and recommend keywords, manage your PPC campaign and design action oriented web pages that pay-per-click customers land on when clicking on ads. We help you make SALES!

What is PPC?

PPC is online advertising, or sponsored links that appear on search pages such as Google. Pay per Click reaches people when they are actively looking for information about your products and services online.

How does PPC work?

  1. A potential customer does a search on Google, MSN, Yahoo and AOL.
  2. The search engine returns a reply.
  3. The sponsored links (paid ads) will appear at the top of the page or on the right hand side of the page. Usually the top two or three listings are paid sponsors.
  4. The person who initiated the search now has an option to click on one of the sponsored links.
  5. When that person clicks on the sponsored link, they are taken directly to that advertiser’s website.
  6. The advertiser pays an amount each time a potential customer clicks on an ad. This amount is established with the search engine before the click occurs.
  7. Advertisers pay more per click to be higher up on the page and can set budgets as too how much they wish to spend each month, which the search engine will monitor automatically.

Why is PPC for You/Benefits of PPC?

  • You to pay only for the people who click your ads.
  • There’s no minimum-spending requirement—you can set a daily budget and never exceed that amount or you can increase it whenever you choose.
  • Targeted your ads to appear only to people searching for a particular "keyword" and state, city or region. It's easy to tightly target online.
  • Measurable Results - You’re charged only if someone clicks on your ad are provide instant reports that tracks your program and measure results.