Americans conduct 7 billion searches through search engines such as Google, Yahoo and MSN every month. Both large, small and local businesses can participate in paid search marketing through a Pay per Click (PPC) program.

D4B Marketing provides paid search and pay-per-click consulting for large, small and local business. D4B can help you setup and manage effective Internet Marketing & PPC Campaigns. D4B helps you design smart PPC campaigns. D4B will research and recommend keywords, manage your PPC campaign and design action oriented landing pages that turn pay-per-click customers into customers. We help you make run a smart and cost effective PPC campaign.

What is PPC?

PPC is online advertising, or sponsored links that appear on search pages such as Google. Pay per Click reaches people when they are actively looking for information about your products and services online.

How does PPC work?

1. A potential customer does a search on Google, MSN, Yahoo and AOL.
2. The search engine returns a reply
3. The sponsored links (paid ads) will appear at the top of the page or on the right hand side of the page. Usually the top two or three listings are paid sponsors.
4. The person who initiated the search now has an option to click on one of the sponsored links.
5. When that person clicks on the sponsored link, they are taken directly to that advertiser’s website.
6. The advertiser pays an amount each time a potential customer clicks on an ad. This amount is established with the search engine before the click occurs.
7. Advertisers pay more per click to be higher up on the page and can set budgets as too how much they wish to spend each month, which the search engine will monitor automatically

Why is PPC for You/Benefits of PPC?

• You to pay only for the people who click your ads.
• There’s no minimum-spending requirement—you can set a daily budget and never exceed that amount or you can increase it whenever you choose.
• Targeted your ads to appear only to people searching for a particular "keyword" and state, city or region. It's easy to tightly target online
• Measurable Results - You’re charged only if someone clicks on your ad are provide instant reports that tracks your program and measure results