A linking program that is optimized for SEO should include a comprehensive plan for targeting external links as well as optimizing internal links. It is important to take a very strategic and holistic approach when developing a linking campaign. Links can be very beneficial to an overall online marketing strategy, but because they have been abused by some marketers, the search engines are strict about the acceptable methods of acquiring links.

Search engine spiders crawl the web by following links between sites and within sites. Links from external sites are viewed as votes for the content on a site, and highly authoritative links can increase relevance of a page for targeted search phrases. Assessing the competitive landscape and pursuing the most authoritative and relevant websites for links is a tactic that will boost natural search rankings as well as potentially drive qualified traffic to your website.

Our Strategic Linking Building Plans include a competitive landscape review and identify the most authoritative links for your competition, an in-depth analysis of internal linking structure, anchor text, and user-friendliness.

D4B Marketing acquires links using industry best practices. Several methods will be considered, depending on your website and business model. Some avenues of link acquisition include:

• Industry directories
• Article authoring and submission to hubs throughout the Internet
• Blog research, communications and outreach
• Research and communication with individual webmasters
• Local directories and review sites to drive up geographic relevance
• Social bookmarking and meme trackers

As the search engine algorithms continue to evolve, they are constantly changing the way certain links are weighted and effect natural rankings. It is extremely important to remain ahead of the curve in terms of linking practices. Our linking campaigns are flexible and will adjust to new trends as the search engines update their algorithms. By staying in touch with industry trends, and getting to know your business and your competition intimately, we are able to create a full package of linking services to spur high rankings and quality traffic.

Call D4B now to discuss your link building needs: 917-355-5953