So, how can your organization lower its marketing costs by 60%?
Two years of data are clear: Do more inbound marketing! Yet puzzlingly inbound lead generation seems somewhat neglected as it is generally around 50% of total lead gen spend. Companies continue to throw large budgets at cold calling, email, trade shows and other outbound marketing vehicles in the face of declining returns and increasing costs.
I read many statistics and surveys that indicate more companies are spending money on organic search yet so many of the companies I speak too have not even employed the basic foundations of a solid organic search strategy such as “on page optimization.” Shouldn’t every company’s website be optimized at this point, shouldn’t in be a basic marketing requirement?
HubSpot’s 2010 State of Inbound Marketing report, being released today, shows that Inbound-dominated organizations average 60% lower cost per lead than outbound-dominated organizations!
The report is based on a survey of 231 people involved with or familiar with their business’ marketing strategy. Hubspot asked them to provide their average cost per lead, then compared the cost-per-lead for organizations that focus on inbound marketing (Social media, blogs, PPC, SEO) to the cost per lead for organization that focus on outbound marketing (direct mail, telemarketing, trade shows).
This year’s cost-per-lead results are remarkably consistent with the 61% lower cost per lead that Hubspot found a year ago when we conducted the same survey.
This Survey highlights the need for every company to have a cohesive inbound marketing strategy and that having SEO, Blogging and other Social Media marketing channels fully deployed with adequate respources is a must as important as your inside sales force.
Contact us anytime to discuss: dave@d4bmarketing.com 917-355-5953
or visit http://www.d4bmarketing.com
